Can't find the artwork you need, you may have to commission a piece. By art industry insider Rob Kennedy.

Commissioning an artwork or buying a completed painting for wine bars and cellar doors. There's a big difference. By Australian art industry insider, Rob Kennedy

Buying a completed painting for a wine bar or a pub is way more doable than for a cellar door. In a pub or a wine bar an artwork that fits will be easier to find. Commissioning an artwork for a cellar door needs a more specific set of guidelines. To begin with, cellar doors will want brand recognition and a joining of the artist and commissioner. What's involved and what are the differences between the two?

Commissioning an artwork is a far more collaborative and complex process than simply purchasing an existing piece from a gallery or exhibition. While buying a completed artwork involves selecting a finished object that already reflects the artist’s vision, commissioning an artwork requires the buyer and artist to work together to create something new and often highly personal. Because of this difference, potential buyers should ask careful and informed questions before entering into a commission agreement. Clear communication at the beginning of the process helps prevent misunderstandings and ensures that both the artist and the client share the same expectations.

One of the first questions a buyer should ask concerns the artist’s creative process and whether the artist is comfortable working on commission. Some artists enjoy collaboration and custom projects, while others prefer complete creative freedom. A buyer should ask how much input they are allowed to have regarding subject matter, colour palette, size, materials, and style. It is also important to understand that commissioning an artwork does not mean controlling every aspect of the work. Buyers are commissioning the artist’s interpretation and skill, not simply ordering a manufactured product. Respecting the artist’s creative voice is essential to achieving a successful result.

Another important area of discussion is timing and cost. Buyers should ask how long the artwork is likely to take, whether a deposit is required, and what payment schedule will apply. Many artists require a non-refundable deposit before beginning work because commissions involve substantial time, planning, and material costs. Buyers should also ask whether revisions are permitted during the process and how many changes can reasonably be requested. Clarifying these details early helps avoid tension later if expectations differ.

The distinction between purchasing an existing artwork and commissioning a new one becomes particularly significant when discussing ownership and copyright. Many buyers assume that purchasing a work of art automatically gives them full control over how the image can be used. In reality, buying a physical artwork and owning copyright are usually two separate things. When a person purchases an artwork from a gallery or directly from an artist, they generally acquire ownership of the physical object only. The artist typically retains copyright unless a separate written agreement transfers those rights.

This distinction is especially important if the buyer intends to reproduce the artwork in any form. A potential commissioner should therefore ask whether they will have any reproduction rights, including the right to make prints, posters, merchandise, advertising materials, or digital copies. In most cases, the artist retains exclusive rights to reproduce the image, even after the buyer has paid for the commissioned work. If the buyer wishes to create limited edition prints or use the image commercially, this must be negotiated separately and clearly documented in writing.

Questions about copyright should also address whether the artist intends to reproduce the work themselves. Some artists reserve the right to create prints of commissioned works for sale or exhibition, while others may agree to exclusivity for an additional fee. Buyers who want a completely unique image should ask whether the artwork will remain one-of-a-kind or whether reproductions may later appear on the market. Understanding these rights protects both parties and avoids future disputes over ownership and reproduction.

Buyers should also ask practical questions about delivery, framing, installation, insurance, and authenticity documentation. A written contract is strongly recommended for any commissioned artwork, particularly for high-value pieces. The contract should outline payment terms, deadlines, copyright arrangements, reproduction rights, and procedures if either party wishes to cancel the agreement.

Ultimately, commissioning an artwork is both a creative and legal partnership. Unlike simply purchasing an existing piece, commissioning involves shared expectations, negotiation, and mutual trust between artist and buyer. Asking thoughtful questions about artistic process, timelines, pricing, and copyright ensures that the experience is rewarding for both parties and that the finished artwork can be appreciated with confidence and clarity.